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The Thin Line of Influence for Christian Publishing

As a Christian writer or publisher, you wield a lot of power over the lives of many people who really take Christian books very seriously. Unlike secular and fictional novels, where readers already know that what is contained is fictional and strictly for entertainment purposes, readers take Christian books very seriously. This is where the thin line of Christian publishing appears, and all writers and publishers must walk this line with a lot of care.

The negative

There are some Christian publishers who do not put much thought into outputting Christian books that have a negative impact on their readers. The use of fear is one of the tactics that many authors have used to get increase readership. “If you do this, then something bad will happen to you.” This approach has been used by many writers in an effort to scare sinners out of their ways and into Christianity, and also to keep those within from straying. Although there has been some success in some cases, there are cases where people view themselves as being unworthy, when they read about some of the issues written by an influential Christian writer.

The positive

On the other hand, there are Christian writers who have a knack of showing the greatness of living a Christian life within a positive context. The issues spelt out in the book show the positive results that one gets from being a good Christian. This approach is said to work wonderfully, but in some cases it has brought about a feeling of being too good. “I am a good Christian and deserving to go to Heaven, while these sinners will go to Hell”.  The individual disassociates from people who are not Christians and will not even have a simple conversation with non-believers.

Walking the thin line

A good Christian writer knows how to balance between these two extremes when writing books. He should be able to show the result of living a non-Christian life and that of living a Christian life. Weaving through these two extremes and coming to a wonderful conclusion at the end of the book will bring about a positive and lasting effect on the reader. Actually, most of the writers who have a long-lasting relationship with their readers carefully toe this line.

The role of the Christian publishers

The Christian publishers should engage the writer right from the start. The writer may have a great idea, but the way it is fleshed out in the book may be on the extreme. Publishers need to know how to work with the writers to come up with books that are well balanced and will influence readers in a manner that is long-lasting.

Christian publishers and writers have a huge responsibility in ensuring their readers get books that will have a positive effect on their lives.  They must always keep the thin line in focus. With this in mind, writers and publishers will not only win large readerships, but also ensure that their influence is Godly in nature.

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